Everyone knows the importance of competitive corporate branding strategies to market to a targeted group of people with unique offerings of specific goods or services. But what is often forgotten is that professionals each have their own personal brands, whether they know it or not. It doesn’t matter if you are a top-level executive, an emerging leader, or an independent entrepreneur; you have a personal brand that you market all day, every day, in this changing economy. Individuals who clearly identify and shape their personal brands will be on the cutting-edge of business, while those who fail to do so will flounder and not be heard because of their diluted or confused branding message. Here are a few suggestions to guide you in the exploration of your personal brand so that you can intentionally leverage it to attract the kind of business success you desire.Brands with Magnetic Personality The concept of personal branding was first introduced back in 1997 when Tom Peters published an article in Fast Company magazine titled “The Brand Called You.” A decade ago the idea was a novelty, but over time personal branding has evolved into an essential asset. Today we see a critical need for each individual to discover her or his personal brand and manage it proactively to survive in today’s rapidly changing and competitive employment landscape. Regardless of whether you work in a large or small organization or operate as a solo entrepreneur, utilizing successful principles of branding is vital. Uncover your unique attributes, values, and passions and convey them through an insightful, powerful, and strategic personal brand and you can immediately catapult your career or business to a higher level.I define personal brand as “the passionately expressed synergy of goals, values, strengths, skills, and talents to define you as distinct from your competitors as you identify and resonate with your target clientele.” Your brand is the unique essence of who you really are and conveys your reputation in the marketplace. The importance of understanding and refining personal brand is that every day, 24/7, your personal brand advertisement is on display as you interact with others.The Stand-Out BrandWith our current employment landscape in constant flux, record numbers of people who thought they had secure jobs in large, reliable firms are being downsized. The competition is greater than ever; consumers have more information and choices; and in the wake of the downfall of legendary U.S. companies, clients and customers are not sure who they can trust. In this atmosphere of uncertainty and skepticism, personal brands are critically important. If you are a high achiever in a major organization and you want to excel, expert personal branding is essential to ensure that you are recognized and tapped for promotions that will otherwise go to your colleagues. Small business owners also need to understand that their personal brands are an extension of their business and reputation, and they need to leverage them to successfully attract and retain their ideal target audience.The Get Rich NicheKnowing your personal brand and using it to hone in on a unique niche is an invaluable tool for any professional wanting to leverage his or her career with a uniquely beneficial offering. Once you have discovered your individual brand you will feel more at ease building relationships, marketing yourself, and promoting your business with passion, confidence, and enthusiasm.By first exploring your personal strengths, attributes, passions and values, you can then define or refine those qualities that resonate with your ideal client base or targeted position in a firm. Focus on a specific niche or group of people when marketing your unique qualities, whether your goal is a company promotion or the overall marketing of your own business.Companies pay a premium for high achievers who do an impressive job of marketing themselves and who stand apart thanks to a strong personal or company brand. And small business owners can get rich through “niching” to one particular pool of clients and becoming truly known as the preferred go-to expert.

Opportunities in business can be exciting but frustrating if you don’t have the cash required to take advantage of them. On one hand, this opportunity could be too hard to pass up because of the potential growth possibility, but, it can also mean accepting the often onerous terms of the lender to acquire the cash needed.

Owners can choose from small loans, factoring or a new twist on receivables financing. The least restrictive to the business owner is the receivable financing solution. It offers an online auction marketplace designed specifically as an outlet for small to mid-sized businesses to accelerate positive cash flow while maintaining complete control of the transaction.

This online receivables marketplace allows businesses to sell their commercial accounts receivable through auction. Financing opportunities in this manner is similar to factoring but the transaction is entirely different.

The auction platform gives greater control to the seller of the receivables. On the contrary, factoring allows the factor to set the terms, including advance amount and fee. In addition, the arrangement can often carry with it an all-asset lien, which requires that all of the invoices from a particular customer be included and that your customer be notified that your receivables have been sold.

Factoring can come at a high cost with many restrictions. With factoring, not only do you lose control of pricing, but by notifying your customers, you can potentially place the relationship with your customer at risk. Seller determine which invoices to sell, the minimum advance amount and the maximum discount fee they will pay.

Also, their customer is not notified, meaning the Seller retains the relationship. Once the accounts receivable are posted to auction and the auction goes live, buyers-a global network of accredited institutional investors-bid to purchase these invoices in real-time, ensuring a competitive cost of capital.

Loans can also be quite restrictive and time-consuming for small to mid-sized businesses-and that is if they can get approved. This loan process can often take weeks and months of gathering information, filling out applications, interviewing with the loan officer and then waiting for his answer just to find out if your company has been approved.

By the time the money is made available, the price of the specialty equipment or added resources you needed has gone up, the prospective employee has found another job or the larger office space has been snapped up by another business or worse, the competition.

Another limitation of financing business opportunities with a traditional loan is that the bank sets all of the terms- the rate, payment amount and penalty, and what collateral is required. Restrictive covenants are often part of the loan terms as well.

These clauses allow the bank to dictate the actions of the business in order to satisfy the loan requirements. It protects the lender by enforcing financial compliance of the business. If anything significant changes in the financial health from the time the loan is issued, the bank can call in the loan-worse force you in default which could lead to bankruptcy-because the covenant has been broken.

By using the online auction marketplace for trading receivables, the seller gains quick and flexible access to working capital without these restrictions and without taking on additional debt. Another attractive aspect of this alternative working capital solution is that the seller can potentially receive funds in as little as 24 hours.

So, for small and mid-sized company owners, this type of receivables financing means freedom. Instead of relying on and being beholden to other lending entities, you can now dictate the terms and unlock the cash held in accounts receivable quicker, with little risk and few restrictions.

With the passage of time, there has been continuous development in the world of solar energy, nuclear power, smart grid, electric vehicles, rail transportation, aerospace, aviation, and navigation. Therefore, this trend has increased requirements for power equipment performance. These days, the first generation of silicon materials is about to hit the theoretical limit that was originally determined. The third generation features a wider bandwidth, electron saturation, and thermal conductivity. In this article, we are going to talk about a new type of material called silicon carbide ceramics. And we will specifically discuss the applications of silicon carbide ceramics in different industries. Read on to find out more.

As far as potential is concerned, silicon carbide ceramic is the most mature choice. As a matter of fact, many of its indicators are much better than silicon. For example, it has a 300% higher bandwidth. Apart from this, the theoretical operational temperature of this material is 600 Celsius. Now, let’s talk about the different uses of this material.

Electric Vehicles

Since these modules can have a sustainable, intelligent, low carbon, and green development, we can say that the advantages of this material are primarily reflected in the following three aspects.

1. Simplification of the power supply Network and boosting the frequency

2. Increasing the temperature and reducing losses

3. Improving efficiency and reducing the volume

As far as power conversion is concerned, components made of silicon carbide cal can help improve performance. In electric models, the active load-bearing component is the electric motor. These motors have different rotational speeds. Therefore, these motors require repeated acceleration and acceleration during the process of driving. Therefore, the working condition is more complex compared to the speed regulating system.

Transmission Systems

If you have a silicon-based device, your best choice is are switch made from silicon carbide. This is because this material has an extremely low resistance. Therefore, it is an ideal choice for applications where high frequency and temperature are involved.

The thing is that this material can reduce the loss of power by up to five hundred percent. Moreover, it is possible to reduce weight and size by over 40%. Therefore, it can help have a positive impact on the grid configuration and adjustment of energy strategy.

Solar Energy Field

If you are looking for advice that can be used in solar inverters, silicon carbide is an ideal choice. It comes with a small size, reduced costs, and much higher efficiency. Typically, the conversion efficiency of these inverters is around 96%. But if silicon carbide is used, it is possible to increase the efficiency to 97.5%. In other words, these devices can help produce power losses by 25%. Apart from this, these inverters can help boost conversion efficiency significantly.

LED Lighting

These days, the popularity of LED devices that use silicon carbide is on the rise. The thing is that these LEDs are much brighter and can reduce the cost by up to 50%. They are 200% brighter than other types of lights.

Similarly, they have 10 times more thermal conductivity. In routine life, you can apply this type of lighting for different types of environments, such as color display devices, information screens, indoor lighting, and signal lights. The thing is that they can help reduce pollution and cost.